3 Fantastic Tips To Crank Out Converting Google Adwords Advertising Copy

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by: shikoba rjenkins
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Word Count: 676
Date: Fri, 4 Mar 2011 Time: 8:08 PM
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Google bought Adwords in the early 2000s, and to date has become the most used and successful pay per click ad platform. In order to get the best out of it, you need to know what it takes to write good copy. If you're looking to improve your PPC performance, then hang-on because we have three great Adwords ad copywriting tips we feel can help you improve your ROI.

In order to make your ads a success, you need to have a strong call to action in them. Of course you can always test your ads, split testing, and see how it works for you. When you have a good call to action in place, you'll receive higher number of clicks and makes your campaign stronger, making it even more effective. Never forget to put your strongest benefit in each and every ad you create - people need to know that. Advertising and business is selfish in the sense that the customer/reader/prospect does not care one single wit about you. Your benefits offered in your ad are your only means to convince someone to give you their precious time. Your ads also need to be relevant and everything must be what is expected. If the reader gets to your site, or landing page, and there's something unrelated; then all your work will be in vain.

If you're really serious about PPC advertising, then you will have to accept that split testing is the path to true ad copy greatness. The key to doing it the right way is to take it one step at a time. When you do this kind of testing, all you're doing is testing one aspect of your copy at a time. For instance, if you're testing the display URL, don't make any other changes to the ad. Split testing does need you to be patient, and do not worry about the money you're paying for clicks because you can make sales plus the testing will pay off in the end.

After you're satisfied with your testing, then you can leave that one alone and change only one other thing. There's nothing wrong with testing every single part of your ad that you feel is worth testing. Your ads conversions will be figured out using your CTR, or click through rate. At this point, since we're talking about your ad, all is determined by the ad copy and that's pretty much it. Further on down the line is the landing page conversion rate which is totally separate from your PPC ad's conversion rate. So you need to take things one step at a time, and that initial step begins with your PPC ad copy.

No matter what, please test your copy elements because it's just so important; and always begin A/B split testing your headlines.

Take your time and create about half a dozen headlines you can use, and then begin the process of split testing. The primary thing that everything contributes to is your conversion rate for whatever your most wanted response is. Be sure to slit test your offer because your offer can make or break your conversion rate. Have each of your ads include a different offer and see which one converts the best. The best path to success and high performing PPC ads to split test as many things as you can think of. Always split test all your ads in all ad groups, and then give them 500 to 1,000 impressions to get a solid idea of which is best. There is no reason on earth why Adwords needs to be rocket science because it isn't. Every PPC campaign that you launch will go through both profit and loss. You can easily learn all you need to know about any kind of PPC and writing great ads; so do that and then set about changing your future. You will have such a great advantage by learning and practicing the art of writing ad copy that converts.

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