7 Reasons why you should use an seo agency

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by: Paul Morris
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Date: Sun, 20 Feb 2011 Time: 1:06 AM
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7 Reasons why you should use an seo agency

Following on from my last post on Search Muse why you should not use an SEO agency, I thought it only fair to balance the argument with reasons as to why you should use an SEO agency…

1/ Access to emerging SEO strategies

Todays hot new things of universal search, social media or local seo optimization will become yesterdays chip wrapping link farm, comment spam, competition bait or link exchange program. SEO constantly evolves and it's a full time job simply to keep up with emerging strategies, never mind doing the work for now and implementing activity for tomorrow's hot new thing.

2/ Cutting edge techniques and tools

Agencies often have in house tools or access to several expensive external tools (and the brains to use them effectively) that it would not be cost effective to research, use, monitor and report back on in house.

3/ Comprehensive SEO knowledge

Knowledge Is Power (Sir Francis Bacon).

Linked with the strategies comment, large agencies have almost certainly worked in your vertical before and know what SEO techniques work thus saving you time, resource and money getting up to speed.

4/ Advice

You do not always have to hire an SEO agency to do the actual work; you can employ them to become consultants/ trusted confidents. The importance of having a sounding board, providing you with new ideas, telling you of the things to do/ not touch with a barge pole cannot be underestimated.

5/ Expanding Workloads + Diminishing Time = no time to do the actual work

You might know how to do the vast majority of what the agency can do however can you ever find the time to do it?! Negotiations often flare up within companies, different parties focusing on a variety of techniques whilst at the same time trying to figure out the real value of what they are doing.

Outsourcing SEO takes much of the confusion out of planning, responsibility and ensuring a realistic optimisation strategy is employed.

SEO agencies are able to focus on the right things now rather than later when that particular cutting edge SEO boat has long since sailed.

6. Cost

It can cost more cold hard cash to outsource your SEO when comparing it to an in house operation. This is not always the case though as you have to be aware of the extra time and cost it can take to do the meaningful work, keep up with training, etc. If the ends justify the means (i.e. results - see the next point) then the cost is easily justified.

7. Results

The SEO agency should be able to achieve better results than the in house team. Period.

About the Author

Paul Morris writes about all things seo and ppc related.